What's in a Number? 1-800-CASTCOVER
CastCoverz! announced their new 1-800 number during AAOS (American Academy of Orthopaedic Surgeons) tradeshow in March, 2013. The new number is easy to remember: 1-800-CASTCOVER (or 1-800-227-8268). Annette d. Giacomazzi, Founder and CEO of CastCoverz!, said about the change, "We wanted a number that is easy to remember and from a marketing perspective, 1-800 numbers are still king." Free phone numbers were first introduced in the 1960's and businesses have used easily recognizable numbers for branding and customer service for nearly 50 years. Giacomazzi continued, "as the leader in the cast cover space, it was time we invested in a response tool that makes it even easier for our customers to find and remember us. It's more than a toll-free number, it's our brand." CastCoverz! is transitioning all their print materials and media campaigns to reflect this change.